Cart 0

My curiosity led me to my mission of wanting to give us Asian women a place to be heard. Will you join me?

I have over a decade’s experience in communications; from copywriting to feature writing, from radio scripts to media releases. Storytelling and knowing humans are at the heart of what I enjoy doing.

Notoriously Curious is the place I bring all my loves together, both past, present, and future.

While I’m currently working in growth at one of the largest travel tech companies in the world, I’m also on a mission to raise the voices of Asian women.

In 2018, I became more conscious of how women need to play bigger, manage our inner critic, and how I can be part of the transition team. While women are showing up more than ever, I also notice that in order for us to reach our full potential, we need to be able to imagine ourselves in those positions.

When I asked friends if they have any Asian women in business they look up to, all I got was silence.

I’m here to change that.

From my research in producing a podcast, I realise there are a lot of amazing Asian women in business. What I originally thought would be a difficult task, was more a floodgate waiting to be opened.

I can hardly wait to share all the kickass women’s stories with you. I hope you’ll be as inspired from them as I have, and this is only the beginning.

Notoriously Curious is my contribution to this movement. I feel that we’re at the tipping point where we’re finally coming into our own.

Let our voices rise to the top.

- Niki


My Values



Life would be awfully boring if we took everything at face value. I always believed in asking questions, and never settling for the status quo just because it’s comfortable. Growth begins with self-awareness and it is in always staying curious about who we are, who we’re becoming, that helps us grow for the better and in confidence.



As they say, the only constant is change. I believe in the constant movement of the world and I choose to have an active participation in how life evolves. While I pick my battles, I always want to come from a place of empowerment, and this is what I share with you: to always know you have the power to change your life and that for every change, all you need to do is begin.



In our pursuits, we can lose sight of the forest for the trees. I believe in active recovery and self-care. I don’t ever want us to be blinded by ambition and in the process, burn ourselves to the ground. I believe in achieving everything sustainably and in balance. I adhere to a morning routine of exercise, good nutrition, and finding ways to incorporate Ayurveda.


Get Started